the field of measurable

when you enter the field of measurable you have to have a direction of goodness (and thus an undirection of ungoodness)
so that you know when you achieve optimization or even a single step dx of improvement
but what is the target? we can't know
we know the starting point
but there are infinite directions
of course we can try the thousand monkeys experiment let the monkeys try on their typewriters
and we may get something better some day
but that's what humans have done
you have thousands of writers who try their novels and poems and essays
and the better emerge
but who determines better?
do we have a single direction?
not
and then you have the middle level readers who read those funky novels with the funky covers
the higher novels don't have any meaning for them because they don't understand it they are put off
am I to say it's garbage? Yes I'm allowed to say it's garbage. Garbage for me
but you can't fail to see the light in their eyes
and that means a truth